Extensive collection of marketing terms and definitions. Includes industry, nonprofit, and professional organizations as well as technical terms for approach, design, layout, copy, production, & distribution.

This instructional activity will show the student the power of advertising to create demand for a product. After reviewing existing advertisements, the students will create their own campaign for a product. Following a presentation to...

This timeline includes selected events in business technology, media, marketing, and advertising for 1850-1920.

Co-Co's AdverSmarts is an interactive unit whose purpose is to help children ages five through eight recognize marketing techniques used on websites that target them. As kids assist in designing the new Co-Co Crunch website, Co-Co...

[Free Registration/Login Required] An informational text about companies marketing junk food to children. A question sheet is available to help students build skills in reading comprehension.

The meaning of brand, the world of today's advertisers, and the concept of neuromarketing are some of the topics of this PBS Frontline program. You can watch the whole program, join the discussion, read about the shaping of new brands,...

Marketing is the activities of a company associated with buying and selling a product or service. It includes advertising, selling, and delivering products to people. In order to successfully market and sell your products and /or...

In this website students can learn to create an international advertising agency. They will learn to write a brief, create a brand and position the product. They will also be introduced to the fundamentals of creative writing as well as...

This site presents an extensive outline detailing the promotion process, sales promotion, and publicity.

In this lesson summary review, remind yourself of the key terms and graphs related to the long-run self-adjustment mechanism. The long-run self-adjustment mechanism is one process that can bring the economy back to "normal" after a...

The Center on Alcohol Marketing and Youth reports on the marketing practices of alcohol producers and on the dangers of underage drinking. Resources include an overview of alcohol marketing (also available in Spanish), examples of print...

This is a site filled with information about radio advertising. Find out how to advertise, get some advertising ideas, check out advertising research, and more.

A lesson plan through which students discover, examine, and discuss how alcohol is advertised in magazines. A simple lesson to put together, "Alcohol and Advertising," only requires magazines, art supplies (construction paper, poster...

This resource includes a worksheet that can be downloaded to aid a new business owner in determining what their startup costs will be. The article provides additional links to kinds of costs a new business owner will encounter.

Thorough look at a career as a graphic designer or commercial artist. Information covered includes: tasks and duties, personal requirements, how to enter job, working conditions, employment conditions, and the job market. A personal...

Integrated lesson plan focusing on the contributions that African American inventors have made to modern society. Includes rationale, day by day plan, links, and other information.

For this third and final installment of the "Green" series, the students will work in their ability groups to create a commercial to advertise their green cleaning product. Students will create a logo and a name brand and market their...

[Free Registration/Login Required] An informational text about the addictive nature of tobacco and the dangers teens face due to tobacco marketing strategies. A question sheet is available to help students build skills in reading...