Co-Co's AdverSmarts is an interactive unit whose purpose is to help children ages five through eight recognize marketing techniques used on websites that target them. As kids assist in designing the new Co-Co Crunch website, Co-Co explains how marketers use specific features to make the site more popular and to get customers to remain loyal to the brand. Parents and teachers are encouraged to preview this unit prior to using with kids. In addition, background information to accompany this online activity is also provided for adults.

Concepts

marketing, advertising

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Additional Tags

internet marketing, online marketing to kids, internet advertising, internet marketing strategy

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Classroom Considerations

• Knovation Readability Score: 5 (1 low difficulty, 5 high difficulty)

• This resource is only available on an unencrypted HTTP website.It should be fine for general use, but don’t use it to share any personally identifiable information