Vaping is increasingly popular with young people. Small wonder given the marketing strategies used by the companies that produce E-cigarettes and vaping flavors like menthol, chocolate, and candy. Check out an infographic that identifies the major sources of e-cigarette advertising.

Concepts

advertising, propaganda techniques, healthcare, public health, health problems, nicotine

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Additional Tags

health

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Instructional Ideas

• Divide the class into groups of four, assign each member one advertising method to research, and then have members share their findings with the group
• Individuals should find examples of the advertising, analyze the appeals used, and share their research with the group
• Form expert groups of those who research the same advertising method and have them compare their findings
• Post the infographic in your classroom

Classroom Considerations

• Presumes class members have previous knowledge of propaganda appeals
• The statistics used on the infographic are from 2016

Pros

• The infographic can easily be enlarged and posted in the classroom

Cons

• Does not includes suggestions for how to address the advertising

Common Core

RI.9-10.1 RI.11-12.1 SL.9-10.1.a SL.11-12.1.a