Examine gender stereotypes on television, focusing on fathers portrayed in sitcoms and advertising. Questions on a handout direct learners to consider the types of fathers they see on television and one advertisement is highlighted as having been attacked by fatherhood rights groups. Scholars consider why this ad was offensive and follow up by charting negative and positive portrayals they notice on television as well as in magazines, ads, and music.

Concepts

advertising, gender roles, gender, cross-media analysis, gender bias, stereotypes, television

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Additional Tags

advertisement, gender stereotypes, sitcoms, media portrayals, english language arts

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Pros

• A good introduction to analyzing other kinds of stereotypes and inaccurate portrayals

Cons

• None