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Explore the relationships between programming, advertising, and the ensuing rating wars. Help develop the media smarts of your pupils through this examination of advertisers for popular shows. Although the included Sweep Chart features 2002 Canadian programming, you can check to see if local ratings for your area are available by visiting the Nielsen Media Research Website.
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Classroom Considerations
- Find updated information from recent years of the top programs and ratings
Pros
- Complete with background reading, discussion topics, small group activity, and writing assignment
Cons
- None