As a review of persuasive techniques, groups develop a one-sentence slogan designed to entice others to purchase a produce or adopt a point of view. The group then craft a storyboard for a commercial for their product.

Concepts

persuasive arguments, persuasion, persuasive techniques, persuasive language, persuasive speeches, oral presentations, multimedia presentations, oral communication, storyboarding

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Additional Tags

english language arts

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Instructional Ideas

• Have groups decide on a product (real or imagined) or a point of view to endorse for the activity
• Save student projects to use as models

Classroom Considerations

• Assumes class members have previously studies persuasive techniques as well as story boarding
• The reproducible may be printed in black ink but would work best if printed in color

Pros

• The resource includes a review of the qualities of effective persuasion

Cons

• No rubric is provided for the project

Common Core

SL.9-10.1.a SL.9-10.4 SL.9-10.5 SL.11-12.1.a SL.11-12.4 SL.11-12.5