Examine social media's influence in America's Civil Rights movement and its role in democratizing the media, in this video from Eyes on the Prize: Then and Now. Activists, including DeRay McKesson, use social media to support the work of social change protesters. Because communications are unmediated and occur in real time, McKesson says, social media can help build community. Tamika Mallory calls social media a powerful asset, enabling people who have never met before to share information and support one anothers efforts. Support materials are provided [2:35]