If you've ever been convinced to see a movie because of a compelling trailer, intriguing poster, or positive review, you have the film marketing industry to thank! Learn more about the ways marketing executives attract audiences to movies with an explanatory video.

Concepts

marketing, film, film making

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Additional Tags

visual and performing arts

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Instructional Ideas

• Bring in additional examples of movie trailers from the mid-20th century, late 20th century, and 21st century; have class members contrast the persuasive techniques from each era
• Assign a group marketing project as part of a language arts unit on making arguments and evaluating claims

Classroom Considerations

• Contains a lot of information in a short amount of time, so viewers may benefit from frequent pausing and review
• Part of a longer Crash Course playlist on film production, history, and criticism

• This video is hosted on YouTube

Pros

• Content is relatable to filmmakers and moviegoers alike

Cons

• None

Common Core

SL.9-10.2 SL.11-12.2