History.com: How Jfk's 'Viva Kennedy' Campaign Galvanized the Latino Vote

When JFK faced a tight race for the White House in 1960, he turned to a group of Americans who had long been overlooked by political campaigns. One way the nation's first Catholic president sought to gain an edge in the close contest was by courting a potential bloc that had been largely ignored by U.S. political candidates -- the Latino vote.