Don't Drink and Drive: Assessing the Effectiveness of Anti-Drinking Campaigns

Have your class explore alcohol awareness public service announcements. Provided are a detailed plan and a complete set of materials for doing just this. Learners are exposed to a series of approaches and advertisements and decide which techniques are the most valid. Then, they get together in groups to create their own alcohol awareness campaigns. Class members also act as focus groups so that pupils have the full experience of creating and implementing a campaign. Great resource!