Why are some businesses able to weather change while others fail? A video summary of Leading Change by John Kotter explains the importance of constantly reorganizing a business from the ground up. Part of a larger playlist on the world's greatest ideas, the video uses pictures and an outline of key points to help make the argument clear.

Concepts

business, economists, business skills

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Additional Tags

english language arts

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Instructional Ideas

• Put Kotter's theory to the test by coming up with a new plan for a business (real or imagined)
• Discuss some of the problems that might arise when businesses face change

Classroom Considerations

• Requires a general understanding of starting and managing a business

• This video is hosted on YouTube

Pros

• Uses an analogy of two companies to help illustrate Kotter's theory
• Offers clear, well-paced narration to make it easy for listeners to follow the video

Cons

• Pop-up boxes occasionally appear on the video and distract from the content

Common Core

RH.9-10.2 RH.9-10.10 RH.11-12.2 RH.11-12.10