The activities in this packet are designed to ensure that all class members have the necessary background knowledge to successfully engage in an assessment of advertisement appeals. After examining a series of ads, individuals use the provided worksheet to draw a picture of an ad they have seen and answer the questions about the ad.

Additional Tags

common core test prep, advertising appeals, advertising audience, english language arts

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Instructional Ideas

• Consider setting aside the word-for-word script and asking groups to introduce the key terms and to develop scenarios to challenge the class

Pros

• The activity provides all learners with the context and background information they need so that they can successfully demonstrate skills in an assessment situation

Cons

• The instructor led call-and-response format may leave some class members disengaged