Movie theaters, shopping malls, television, the Internet ... no matter where people go, they are inundated with advertisements. Scholars discuss the topic of ad awareness using the first of four Admongo lessons about advertising. Pupils learn about persuasive techniques that companies use to encourage consumerism. Next, small groups work collaboratively to complete charts that compare and contrast selected advertisements.

Concepts

Media Literacy, information literacy, advertising, persuasive techniques, visual literacy

Show More Show Less

Additional Tags

english language arts

Show More Show Less

Instructional Ideas

• Ask students to keep a list of the products and services they see advertised on any given day and have them share their findings in small groups
• Print and display the classroom poster referenced in the lesson plan for use during the discussion 

Classroom Considerations

• Requires several magazines and/or newspapers

Pros

• Includes an optional bonus worksheet, which makes a great homework assignment
  
• Provides a link to an online extension activity 

Cons

• None

Common Core

RI.5.1 RI.6.1