Challenge your class with this fun and engaging engineering design project. The goal, to create a brand new cereal complete with a list of ingredients, a name and logo, and a box to hold it in. Starting with a survey to determine the...

Make sure the next product is a hit. An engaging task has scholars design an item to sell at a sports event and then conduct a marketing survey. They decide whether to use random sampling, stratified sampling, or cluster sampling, and...

High schoolers explore how marketers use the idea of "cool" to sell clothing and accessories, and become aware of their own attitudes and perceptions about what is cool. They become aware of what motivates them to buy certain things