Instructional Video11:41
Curated Video

Ethos: the Importance of Character in Influence & Persuasion

10th - Higher Ed
Before anyone will listen to your efforts to persuade them, they will first ask: ‘why should I listen to you?’ What they care about here is your ethos: your character.
Instructional Video7:39
Communication Coach Alex Lyon

What is Logos?

Higher Ed
What is Logos for public speaking? As Aristotle might say, a logos definition is, a rhetorical appeal, a way of persuading listeners.

Logos = Appealing to listeners' sense of rationale and logic, responding to an audience's...
Instructional Video8:09
Communication Coach Alex Lyon

What is Pathos?

Higher Ed
What is Pathos in public speaking? We'll look at Aristotle's concept and give practical tips on how to use this rhetorical appeal to be more persuasive.

Pathos = Appealing to your listeners' or audience's emotion. You can do that...
Instructional Video2:49
Communication Coach Alex Lyon

Ethos Pathos Logos

Higher Ed
Ethos, pathos, and logos in public speaking give an important introduction to Aristotle's Rhetoric that we can use to improve the persuasiveness of your presentations and public speaking. Ethos: Personal credibility. We can establish our...