Students market goods or services to one another. In this media awareness lesson, students use propaganda techniques to create commercials for goods or services of their choice.

Students develop critical thinking skills to understand and create advertisements.  In this journalism lesson, students analyze the elements necessary for effective advertisements and work in cooperative groups to create and present...

Students critically examine the purpose and methods of effective advertising. In this advertising lesson, students examine advertisements online and in magazine; they must determine target markets and purpose and reliability of...

Eleventh graders discover the impact of advertising in 1920's America. In this 20th century history lesson, 11th graders complete KNU charts as they research marketing techniques that were used during the decade to promote consumerism.

Students explore consumerism by completing a worksheet. For this advertisement lesson, students discuss the relationship between the media and consumerism while analyzing advertisements from the Internet, magazines and T.V. Students...

Students examine Hershey advertising history. For this marketing lesson, students analyze the advertising strategies employed by the Hershey company as they respond to discussion questions about 4 Hershey ads. Students write their own...

Students consider the power of advertisements. In this consumerism lesson plan, students dicuss advertising techniques, advertising regulations, and analyze advertisements. Students also complete and evaluate and ad count actvitiy.

Students investigate what is being sold to them. In this media awareness instructional activity, students visit selected websites to take a closer look at advertising marketed at them. Students discuss the implications of marketing...

Eleventh graders analyze the violence of media and advertising on women, as well as Gandhi's views of women. In this women and media lesson, 11th graders Killing Us Softly and Tough Guise as an analysis of media and advertising and their...

Students complete a product analysis as a study of advertising. In this advertising lesson, students discuss advertising by putting up 10 product logos with the name of the products taken out. Students see how many products they can...

Students analyze advertisements and develop guidelines for viewing advertising. In this advertising lesson, students discuss print ads, TV commercials, and other examples of ads. Students survey their friends or relatives about their...

Students design a brochure using a publishing program.  In this design lesson, students follow step-by-step directions to create a brochure advertising a product of their choice. 

Students examine the impact of geological footprints. In this geography skills lesson, students calculate geological footprints and discuss ways to reduce the footprints. Students create advertisements that motivate others to reduce...

Ninth graders analyze media messages. In this media messages lesson, 9th graders identify techniques in television commercials that appeal to the senses and emotions. Students analyze the elements in example ads. Students keep journals...

Learners examine their own desires and values and complete a values inventory. In this values inventory lesson plan, students complete two quickwrites to identify their values.

Students examine advertising techniques. For this media literacy lesson, students collaborate to create PowerPoint presentations that feature multimedia formats to share advertising that is present in their community.

Ninth graders create advertising campaigns. In this communications lesson, 9th graders explore the use of propaganda endorsements, bandwagon appeals, name calling, plain folks appeal and generalities in advertising. Students...

Learners practice media awareness. In this media awareness lesson, students analyze print and electronic media messages. Learners discover how advertisers use re-imaging to manipulate photographs and discuss how they can become critical...

Students practice their marketing skills. In this historical sites lesson, students select and research historical sites in the world that they market and attempt to sell to a businessman.

Students examine advertising from early to mid twentieth century.  In this advertising techniques activity, students assess the different ways advertisers "sold" the concept of railroad travel.  Students examine a variety of...

Pupils study how a type of product is advertised. In this product advertisement lesson, students research a specific product and its advertisement. Pupils create a market research survey based on their peers preferences. Students create...

Pupils explore advertising. In this advertising lesson, students review what they've learned about advertising and discuss how they look at ads differently. Pupils brainstorm questions they might ask themselves about an ad before buying...

Students explore advertising techniques. In this advertising instructional activity, students discuss what a target audience is. They brainstorm what products might be targeted toward them and other target audiences such as their...

Students investigate advertising. In this advertising lesson, students read the book Good Lemonade by Frank Asch and identify the advertising practices from the story. Students create ads for snacks using advertising techniques.