Our brains are hardwired to crave community and belonging — a tribal instinct that drives politics in the United States, says political strategist Sarah Longwell. She shares what she learned trying to convince people to vote against...

We may not be as deeply divided as we think -- at least when it comes to health, says Rebecca Onie. In a talk that cuts through the noise, Onie shares research that shows how, even across economic, political and racial divides, Americans...

Before embarking on any culture change, maybe you’ll want to assess the existing organizational culture first.



For a whole course on Organizational Culture, hop over to our sister channel, Management Courses, and check...

Market research is the process for understanding the customers’ responses to a new service or product, by working directly with potential customers. Market research allows a company to discover who its ideal customers are and get...

Advertising is a big investment. So, you need to be able to assess the return you get – your ROI. What are the outcomes? That’s the question we seek to answer with campaign monitoring and evaluation.

Uncover the secrets of a successful brand audit in this informative video! Discover how to evaluate and enhance your brand's effectiveness across various channels. Gain valuable insights to refine your marketing strategy and ensure your...

Dive into the world of market research tools and unlock valuable insights for your business! Discover the latest tools and technologies that simplify market research, empower decision-making, and help you gain a competitive edge. From...

Provides various case studies of companies who have successfully engaged their stakeholders and realized benefits from doing so

If you've dated online, chances are you've landed on one of Match Group's sites such as Tinder, OkCupid and Hinge. Hear how the online matchmaker plans to shape our relationships, online and IRL.

In this video, Peter discusses his experience with mergers and acquisitions and the impact they have on businesses, people, and culture. He emphasizes the importance of clear communication, structural planning, and cultural integration...

John started his communications strategy career at agencies JWT and then BMP-DDB where he won the coveted IPA Effectiveness Grand Prix. In the mid-90s he went on to become co-founder and head of strategy at creative agency St Luke's...

Do you want to increase your vocabulary? Are you trying to prepare for the TOEFL or IELTS vocabulary exam? Would you like to expand your vocabulary beyond the most common words? This video is for you! I’ll teach you five common but...

Discusses common interests of certain stakeholder groups and the different methods to engage your stakeholders

Weird History Food is reliving the sugary soda wars between Coca-Cola and Pepsi. Both Coca-Cola and Pepsi were invented during the late 1800s, and over the course of the 20th century, they competed for dominance across the globe....

Economists have gone to great lengths to write humans out of economics, pushing self-interest and generally providing two choices—faith in markets or the state. INET grantee and University of Southern California Sociologist Manuel Pastor...

Types of consumer and how to appeal to them. This is part 2 in the series: 'Marketing: Persuasion'.