Instructional Video5:51
Curated Video

How a Digital 1st Approach in Marketing Helps Your Business

9th - Higher Ed
Looking at a digital first approach to marketing and outreach to clients we need to realize that it has a huge impact on our business. Here are some ways that a digital first approach will impact your business. #marketing...
Instructional Video12:58
Curated Video

Discontinued McDonalds Items That We Want Back

12th - Higher Ed
Weird History Food is gonna buy and fly to McDonald's for their Discontinued Menu Items. Sadly, McDonald's menu Items don't last forever. With the ever-changing fast-food landscape, these McDonald's treats just couldn't keep up. Some of...
Instructional Video1:48
The Business Professor

Marketing - What is Promotion?

Higher Ed
Dr. Phillip Hartley explains what is Promotion as one of the 4 Ps of Marketing.
Instructional Video1:59
The Business Professor

Marketing - What Types of Product are there?

Higher Ed
Marketing - What Types of Product are there?
Instructional Video2:11
The Business Professor

Marketing - What Types of Consumer Products are there?

Higher Ed
Marketing - What Types of Consumer Products are there?
Instructional Video3:13
The Business Professor

Marketing - What Types of Business Products are there?

Higher Ed
Marketing - What Types of Business Products are there?
Instructional Video2:06
The Business Professor

Marketing - What Makes Good Market Segments

Higher Ed
This Video Explains Marketing - What Makes Good Market Segments
Instructional Video1:14
The Business Professor

Market Segmentation: A Key Tool for Marketers

Higher Ed
Join us as we delve into the fundamentals of market segmentation, its purpose, and how it enables marketers to better understand and cater to the needs of specific consumer groups.
Instructional Video1:50
The Business Professor

Marketing - What is Ethnography

Higher Ed
This Video Explains Marketing - What is Ethnography
Instructional Video2:24
The Business Professor

Marketing - What is Discrepancy of Quantity

Higher Ed
This Video Explains Marketing - What is Discrepancy of Quantity
Instructional Video2:20
The Business Professor

Marketing - What is Direct Distribution

Higher Ed
This Video Explains Marketing - What is Direct Distribution
Instructional Video1:59
The Business Professor

Marketing - What is Branding?

Higher Ed
Marketing - What is Branding?
Instructional Video2:07
The Business Professor

Marketing - What is Brand Loyalty?

Higher Ed
Marketing - What is Brand Loyalty?
Instructional Video1:41
The Business Professor

Marketing - What is Brand Image?

Higher Ed
Marketing - What is Brand Image?
Instructional Video2:31
The Business Professor

Marketing - What is Brand Equity?

Higher Ed
Marketing - What is Brand Equity?
Instructional Video2:10
The Business Professor

Marketing - What is a Perceptual Map

Higher Ed
This Video Explains Marketing - What is a Perceptual Map
Instructional Video1:31
The Business Professor

Marketing - What is a Market

Higher Ed
This Video Explains Marketing - What is a Market
Instructional Video2:14
The Business Professor

Marketing - What is a Brand Community

Higher Ed
Marketing - What is a Brand Community
Instructional Video3:56
The Business Professor

Marketing - What Do Business Relationships Include

Higher Ed
Marketing - What Do Business Relationships Include
Instructional Video1:54
The Business Professor

Marketing - What are Scanner Data

Higher Ed
This Video Explains Marketing - What are Scanner Data
Instructional Video1:44
The Business Professor

Marketing - Push Strategy vs Pull Strategy

Higher Ed
Marketing - Push Strategy vs Pull Strategy
Instructional Video2:41
The Business Professor

Methods of Collecting Data for Marketers

Higher Ed
This video discusses various methods that marketers can use to collect valuable data for making informed decisions. It covers techniques such as surveys, focus groups, interviews, scanner panels, web tracking, ethnography, and...
Instructional Video1:40
The Business Professor

Understanding Intensive Distribution in Marketing

Higher Ed
This video delves into the world of marketing and explores the concept of intensive distribution. Join us as we uncover the challenges faced by marketers in making their products readily available to consumers.
Instructional Video1:48
The Business Professor

Segmenting Consumer Markets: Factors to Consider

Higher Ed
The video discusses different ways to segment markets as a marketer. The speaker identifies three main ways - consumer behavior, geography and demographics. The speaker highlights how each of these variables can help to identify similar...