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Curated Video
Advertising, Public Relations, & The Rest of the Promotion Mix
When companies need to speak with their clients there are a number of ways, advertising to them, the sales team can reach out, digital marketing, direct marketing, so many different outreach methods. This is an...
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Push Vs Pull Supply Chains Explained
The type of supply chain a firm uses is determined by a lot of things. But the different types of supply chains tend to boil down in to two main groups. A pull supply chain which is deteremined on continuous...
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What people get wrong about marketing - Marketing Misconceptions
Is advertising the same as marketing? Is telemarketing all marketing is? We look at some of the common misconceptions that people have about marketing and put things in a better light so you can better understand...
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Typical Sales Promotions & How Firms Use Them to Get You to Buy
BOGO, Going out of business sale, coupons, rebates, discounts, all of these are examples of Sales Promotions that firms use to entice customers to buy or at least visit their store. Here we look at typical sales...
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How to Survive a Trip to the Mall
Howcast - There's nothing to fear about a trip to the mall—as long as you plan ahead and shop smart.
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How to Sell More Girl Scout Cookies
Howcast - You have the basics down, but there's more to selling Girl Scout cookies than meets the eye. Here are some easy ways to increase revenue.
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How to Work with Howcast: Retail
Howcast - With new media innovator Howcast, it's easy to leverage engaging, cost-effective, high-quality instructional videos to help achieve your business goals. Howcast combines the energy and ingenuity of digital media with the...
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How to Score a Designer Wedding Dress
Howcast - Learn how to score a designer wedding dress from celebrity wedding planner Barbara Esses in this Howcast video.
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How to Sell Alcohol in a Restaurant
Howcast - If you want to open a restaurant, one of the first things you need to do is secure a license to sell alcohol. Use this guide to help you sell alcohol responsibly and ensure a successful restaurant.
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How to Use Store Sales Flyers
Howcast - Learn how to use store sales flyers in this Howcast video about how to save money using coupons.
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How to Garden on the Cheap
Howcast - Have a great garden without spending a lot of money by following these tips.
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How to Buy Cattle
Howcast - Cattle are usually bought and sold at livestock auctions. Here are some tips to help you in your bidding.
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How to Find an Estate Sale
Howcast - Want to find some awesome records or maybe a mid-century modern desk you've dreamed about? Estate sales are treasure troves just waiting to be discovered.
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How to Be a Smart Shopper
Howcast -If you want to be a smart shopper, it helps to understand your shopping style first.
Curated Video
How to Have a Career as a Fashion Buyer
Want to be competitive in the world of fashion buying? Follow these steps to make yourself a top candidate.
Curated Video
How to Set Your Advertising Objectives: What do you want your ads to do?
When developing our ads we need to decide what we want our ads to do. Do we want them to get people to buy, do we want to let people know about our existence, do we want to change people's perspectives? There is a lot we need to consider...
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The Best Advice for Marketing Majors
What should every marketing major know whent hey begin their studies? Advice for marketing students. 1. take the basics of marketing first. 2. Go to class 3. Choose extra marketing courses that fit your career path 4. Learn how to solve...
Curated Video
The CRM (Customer Relationship Management) Process Explained
Have you ever wondered what the customer relationship management process is? Ever heard CRM and wondered what it meant? Well here we go through what CRM means and specifically the CRM process. Filmed in Pella, Iowa Copyright Mark Wolters...
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How to Generate Leads via Social Media Posts
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What to know BEFORE you start doing social media for B2B
Here are some tips for business to business markets to consider before they get started on doing social media for their customers. Filmed on Key West, Florida Copyright Mark Wolters 2022 #marketing #socialmediamarketing #b2bmarketing...
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Customer Centric Key Performance Indicators for Social Media
Another set of KPIs firms should track on their social media and digitial platforms are Customer Centric Metrics. Here are some that are important to know. #socialmediamarketing #keyperformanceindicators #marketingeducation YouTube...
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Paid Search Metrics Defined
If you are a firm and wanting to know if your online marketing spend is doing the trick, here are the paid search metrics you should have on your dashboard. Hopefully this helps you with your search engine optimization. #marketing #SEO...