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Communication Coach Alex Lyon
What is Persuasion?
What is persuasion? Is it the same as forcing, manipulating, preaching to the choir, or is it something else? We'll define persuasion from a communication perspective, explain it's meaning, and show you how you see it in your everyday life.
Executive Finance
The Principles of Persuasive Presentations
This video is a lesson for presenters on the most important principles of persuasion, including focusing on the audience's needs, incorporating ethos, logos, and pathos, and appealing to the four basic human desires of profit, pleasure,...
Cerebellum
Marketing: Marketing Research
Types of consumer and how to appeal to them. This is part 2 in the series: 'Marketing: Persuasion'.
Cerebellum
Marketing: Targeting
Targeting strategies. This is part 3 in the series: 'Marketing: Persuasion'.
PBS
Career Connections | Automotive Sales Representative
Know what you're selling. That's the key piece of advice from a man who has been an automotive sales representative for over 30 years. Rather than a car salesman, the automotive rep's job is to provide auto manufacturers with the parts...
TED-Ed
Can You Spot the Problem with These Headlines? (Level 1)
What's the story behind the headlines for scientifically researched products? Viewers of a short video identify the fallacies in headlines designed to lure the unwary.
TED-Ed
The Wicked Wit of Jane Austen
More than 15 of Jane Austen's novels have been adapted into films. While viewers enjoy the lush sets, period costumes, and the depictions of eighteenth-century British gentry, what is often lost in these adaptations is Austen's satire. A...
Crash Course
Influence and Persuasion: Crash Course Media Literacy #6
Heard any good jingles lately? Chances are, you thought of several while you read this! Part of an extensive media literacy series, the video explores the world of advertising. Viewers see examples of different types of advertising,...
TED-Ed
What Makes Things Cool?
Who decides what's cool and what's not? A short video examines Raymond Loewy's universal theory of cool, the MAYA theory that suggests that ideas that are the Most Advanced Yet Acceptable (MAYA) are perceived as cool. Viewers learn how...
TED-Ed
Why Do People Join Cults?
It's easy to dismiss cult members as being brainwashed by a charismatic leader, but the process of being recruited into a cult is much more complicated than that. Learn more about the ways cults use an extreme ideology and sophisticated...
TV411
Whip up a Storm of Writing Ideas
Need a key to unlock writer's block? Introduce your writers to four easy steps that will release them from their mental prison. The brainstorming worksheet, designed to set free their imaginations, even has an answer key.
Curated OER
IELTS Writing Essays 7
Lewis continues his look at persuasive strategies in writing, especially as they pertain to the IELTS essay. The focus narrows in even more on conjunctions and logic. Typical errors are shown.
Curated OER
IELTS Writing Essays 6
Be more persuasive with these strategies! Specific to the IELTS essay, Robert Lewis talks about persuasive techniques, such as using reason and appeal to authority, and how to apply them to your writing.
Crash Course
Crash Course Media Literacy #6: Influence and Persuasion
We've mentioned already that there's a lot of money in media and a huge chunk of that money is spent on trying to get you to do something - buy something, vote a certain way, change a behavior. How does advertising work? And what's the...
Sophia Learning
Sophia: Political Cartoons
Students take a look at the persuasive techniques used in political cartoons, then answer questions to reinforce the concept. [3:39]
Science Friday Initiative
Science Friday: The Science of Getting a 'Yes'
In this segment, Ira talks with a social psychologist about persuasion, and psychological tricks for helping you get what you want.
Science Friday Initiative
Science Friday: Persuasion, Energy, and Behavior
When thinking about energy efficiency, how much emphasis should be put on human behavior rather than technology?