This lesson focuses on identifying text evidence that shows that the author's purpose is to persuade. Draw a conclusion about what the author is trying to persuade the reader to do or think. Text, worksheet, and chart are provided.

Young scholars will research an endangered African animal using resources from the Alabama Virtual Library and other Internet sites, and then design and present a persuasive and informative digital slideshow presentation on the animal...

Use Martin Luther King, Jr.'s "I Have a Dream" speech to talk about the American Dream, word choice, and persuasion.

This site is provided for by Ed-U.com. Based on the Greek ideas of ethos, logos, and pathos the writer addresses how to adequately persuade an audience.

This page provides links to several subcategories of social cognition such as prejudice, persuasion, attitudes, and altruism. Once you click on the topic you have a variety of sources to choose from for more information.

The full text of the novel Persuasion by Jane Austen. Register for a free account to unlock annotation tools, printing, and more.

A brief site defining scapegoating and remedies.

During this unit, students will learn about many different advertising techniques. Students will investigate the "art of rhetoric" and analyze many print, television, and online advertisements. Using the site's online tools, groups will...

A learning module with eight links to images, videos, charts, and assessments about ethos, logos, and pathos.

This article on the psychology of advertising contains a paragraph on the two routes to persuasion.