Industry Key Success Factors are the 5-6 core competenices that seperate the good from the great firms in an industry. You look at what customers want, how firms comptete in their industry, and if there are any issues...

Do you advertise all year round? Do you advertise only at certain times of the year? Do you advertise randomly? Here we talk about the basic overall advertising schedules that firms use to promote their products, continuous...

Greetings from Iceland! Learning the marketing mix or 4 Ps of marketing is one of the most vital parts of any marketing education. Here we go through the marketing mix that Iceland uses in the digital sphere to promote...

When firms do marketing research there are a lot of questions they need to ask themselves as well as a few questions they want to make sure they never ask their cliets. Here we go through the three most important...

Understanding social media analytics is key for businesses that want to take advantage of the power of social media. Being able to read and understand the analytics can really make a difference for your business. Here are some...

When firms go global they have multiple options, they can export from their home market, they can develop relationships with local firms and start up franchises or joint ventures, they also can direct invest in...

Secondary data for marketing research helps in so many ways. It is affordable already collected data we can use to better understand what is going on in the market. Here we go over the pros and cons of secondary marketing...

Marketing research is vital to the success of any busines, we need to know what our clients think, what our competition is doing, if our products are being accepted by the market. And when we do marketing reserach we have...

We have been asked a few times over the years how much it costs to start a YouTube channel. Well, the answer is it is free to sign up for YouTube and to have a channel, but there are a lot of costs people don't think about...

Collecting your own data and asking your own questions is incredibly helpful in the marketing research field. You can gain better understanding of the market and your customers than if you were just using pre-collected...

Knowing the buying culture with the business you are dealing with is incredibly helpful as it will give you insights in the best ways to sell to that buiness. Whether it is a consultative or democratic buying culture there...

Customers have a number of needs and wants, but we also need to think about customer demands. This video covers the differences between the three. Customer needs are the basics that a customer needs a product to do,...

One of the toughest parts of running a YouTube channel is getting your first 100 subscribers. Here we go through four easy ways you can kickstart your YouTube channel's subscriber numbers. So if you are hoping to learn...

When firms look at customers they look at their total share of wallet. This idea of share of wallet looks at how firms try to gain more "land" in the wallet of customers. So universities have tuition and housing for...

The BCG matrix is a portfolio analysis that firms use in order to analyze the different products or services that they offer. It helps firms determine where they should be investing and where they may want to cut back....

Do you have a favorite restaurant? Perhaps a favorite store you go to? A favorite airline? How did they make you a loyal customer? There are a lot of things companies can do to inspire customer loyalty. Sometimes you...

Struggling to keep up with your upload schedule? You’re not alone. Many content creators want to post more but don’t have endless hours to spend filming and editing. In this video, Professor Wolters shares proven...

When marketers are looking at their website analytics there are a number of metrics and key performance indicators they will focus on. Here we go through a number of the more important and influential metrics that...

Pros & Cons of Typical YouTube Intros

The intro to a YouTube video is key in getting the viewer to stay around, but what introduction works best? Here we go through some of the more popular introductions you will...

How shopping situation can influence consumer behavior. From the store atmosphere to the crowding of the shelves can have a profound effect on consumer behavoir. Retailers need to keep track of the small things as well as...

Consumers behave in many different ways, and marketers and companies need to understand how consumers make their buying decisions. Decision Heuristics are the kind of internal criteria that consumers have when they are...

What really happens when you stop uploading on YouTube? Will your channel bounce back quickly—or take months (or even years) to recover? In this video, Professor Wolters answers the question: How long does it take to get...

Brand equity, how do we value our brand. There are a number of ways firms can judge the value of their brand and this video explains some of the more popular means that firms use to judge their brand.

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Everyday low pricing, high and low prices, leader pricing, there are a lot of general strategies firms may use to set their overall pricing strategies. It is why you know to go to some stores only when they have sales...