High school science teacher Tyler DeWitt was ecstatic about his new lesson plan on bacteria (how cool!) -- and devastated when his students hated it. The problem was the textbook: it was impossible to understand. He delivers a rousing...

HIV is a serious problem in the DR Congo, and aid agencies have flooded the country with free and cheap condoms. But few people are using them. Why? "Reformed marketer" Amy Lockwood offers a surprising answer that upends a traditional...

Data mining recently made big news with the Cambridge Analytica scandal, but it is not just for ads and politics. It can help doctors spot fatal infections and it can even predict massacres in the Congo.

Companies often target consumers based on gender, but this kind of advertising shortcut doesn't just perpetuate outdated stereotypes -- it's also bad for business, says marketing expert Gaby Barrios. In this clear, actionable talk, she...

In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than...

"Tipping Point" author Malcolm Gladwell gets inside the food industry's pursuit of the perfect spaghetti sauce -- and makes a larger argument about the nature of choice and happiness.

In a timely talk, cultural critic Virginia Postrel muses on the true meaning, and the powerful uses, of glamour -- which she defines as any calculated, carefully polished image designed to impress and persuade.

We all want customized experiences and products -- but when faced with 700 options, consumers freeze up. With fascinating new research, Sheena Iyengar demonstrates how businesses (and others) can improve the experience of choosing.

From "got milk?" to "avocados from Mexico," marketing influences what you eat more than you may realize. But despite the known power of food marketing, farmers in Africa are more likely to receive funding for seed and fertilizer than...

With help from some surprising footage, Derek Sivers explains how movements really get started. (Hint: it takes two.)

It doesn't matter whether you love or hate guns; it's obvious that the uS would be a safer place if there weren't thousands of them sold every day without background checks. Dan Gross, president of the Brady Campaign to Prevent Gun...

Kindness can go a long way when it comes to reshaping a business. Having saved a fashion company from the brink of bankruptcy, entrepreneur James Rhee shares the value of investing in a culture of compassion at work -- and shows why we...

How do the world's best leaders and visionaries earn trust? They don't just present data -- they also tell great stories. Leadership consultant Karen Eber demystifies what makes for effective storytelling and explains how anyone can...

John Gerzema says there's an upside to the recent financial crisis -- the opportunity for positive change. In this talk, he identifies four major cultural shifts driving new consumer behavior and shows how businesses are evolving to...

Just like the names of products and companies, animals' names can affect how we feel about them...and changing the name of a species might actually help us save...

A fortuneteller's ability to read your future might seem magical, but those “psychic powers” have way more to do with psychology than the supernatural.




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When someone says they’re “studying business” or they “work in business,” they could mean so many different things. They could be in marketing, sales, finance or human resources. So much goes into keeping a company running smoothly.

Brands are always looking for new audiences and using trends can help you find that new audience. Here we talk about successful ways brands and influencers can reach out to new niche consumers and followers.

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College students are always looking for ways to get a side hustle and having a youtube channel or instagram or tittok. Well here we give honest advice to college students to start an online profile to grow.

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Piad traffic to websites and organic traffic to websites both lead people to your website, however they are not the same thing. Whether you are running a brand, a business, or a social media career it is good to know the pros...

Customer Groups Based on Brand Differences & Customer Involvement.

When determining how customers will act and how firms should address their customers it is important to understand how the variety of products...

When people think of marketing communication, they think advertising, but marketing communication is much more. And before we can go into all of the different ways firms can communicate with their customers they may want to have...

If you are a business or an influencer it is important to know the different types of influencer campaigns that are available to help grow your business or for influencers to make money off of. Here we go through some of the...

10 Reasons why influencers go broke, from ego being expensive to not investing in their business to not being financially literate there are a lot of ways that influencers blow through all of their money.

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