This is the most important step of the Customer Journey and yet it is usually ignored, which is why most businesses struggle. In this video, Bill goes into detail about the fourth (and final) step in the Customer Journey: Advocacy.

Will your business stand up to the moments of truth where your customers experience the promises you made? In this video, Bill Carmody talks about different moments of truth in the customer journey.

In this video, the speaker challenges the idea that the purpose of businesses is solely to acquire customers. Instead, they argue that the true purpose is to acquire customers who become advocates for the brand, leading to a continuous...

In this video, Bill Carmody tells you how to create raving fans. Without raving fans, you are doomed to a long hard struggle in your business. With raving fans, however, your business will grow geometrically.

In this video, Bill Carmody explains how to map your customers' journey in a simple and effective way. By validating the map with employees and utilizing tools like Brandwatch, businesses can better understand customer conversations and...

Dr. Joy Lawson Davis is a career educator with over 30 years of experience in varied roles: classroom teacher; district program coordinator of gifted services; state level Director of Gifted Services; author, researcher, consultant, and...

In this Marketing Minute video, Bill Carmody explains that loyalty is not about points or cash, but rather about experiences and access.

"Herb attended the Bronx High School of Science and studied philosophy and mathematics at Harvard from 1954-1958. At Harvard he was president of the Signet Society and was elected to Phi Beta Kappa, graduating with an AB degree...

In this video, a CEO discusses the importance of lobbying and dealing with challenges in business. They emphasize the need to present their product and services effectively, while also understanding the appropriate timing for lobbying....

Vanessa Siddle Walker is the Samuel Candler Dobbs Professor of African American Educational Studies (B.A. University of North Carolina at Chapel Hill; M.Ed Harvard University; Ed. D Harvard University). For 25 years, she has explored the...

In this video, Bill Carmody discusses the concept of creating advocacy for businesses. He emphasizes the importance of going above and beyond customer expectations to create advocates who will passionately talk about your business...

Janel George is an Associate Professor of Law and the founding Director of the Racial Equity in Education Law and Policy (REELP) Clinic. Her clinical projects and research focus on the development and implementation of legislative...

In this video students will learn the importance of self advocacy, sticking up for oneself and keeping a positive self image.

We all know Rosa Parks as the tired old lady on a bus who unknowingly sparked a civil rights firestorm by refusing to give up her seat in Montgomery, Alabama. But is that true? Not entirely. Rosa Parks was a radical, civil right activist...