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\nPlanning an Advertising Campaign: Campaign Objective and Budget\n

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\nPlanning is an important task when you are spending a large amount of money – and hazarding your brand reputation – on advertising. In this video, we will focus on the two key activities of planning an advertising campaign:- setting the...\nPlanning is an important task when you are spending a large amount of money – and hazarding your brand reputation – on advertising. In this video, we will focus on the two key activities of planning an advertising campaign:
- setting the objectives for your advertising campaign, and then
- setting your budget\n
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Resource Details

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Curator Rating
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Educator Rating
Not yet Rated
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Media Length
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5:30
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Grade
10th - Higher Ed
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Subjects
Career & Technical Education
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Media Type
Instructional Videos
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Source:
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\nManagement Courses\n\n
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Date
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2022
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Language
English
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Audiences
For Teacher Use
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Usage Permissions
Fine Print: Educational Use
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Additional Materials

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\" data-title=\"Get Full Access\" data-container=\"body\" rel=\"popover\" tabindex=\"0\" href=\"/subscription/new\">Video Transcript\n
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Concepts

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advertising, marketing, media
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Additional Tags

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advertising campaign, campaign planning, advertising campaign planning, advertising campaign video, advertising campaign meaning, marketing plan, ad campaign, ad campaign planning, ad plan, advertising budget, advertising budget method, advertising budget process, advertising budget objectives, advertising objectives, campaign objectives, ad campaign objectives, adverts, advertisements, management courses, management training, mike clayton, potential customer, target customer, campaign objective, customers, target, objective, advert, brand, awareness, buyer, moves, persuade, reputation, video, regional, campaign, product, planning, budget, message, effective, number, understand, objectives, purchase, steps, place
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Classroom Considerations

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Video is ad-free
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Educator Ratings

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\n\" data-title=\"Get Full Access\" data-container=\"body\" rel=\"popover\" tabindex=\"0\" aria-label=\"Play video: Planning an Advertising Campaign: Campaign Objective and Budget\" href=\"/subscription/new\">\"Planning\n\n
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