{"page":"\n\n
\n
\n
\n
\n
\n\nVideo\n
\n

\nWhat is Advertising? And What are its Benefits?\n

\n
\n
\nGet Free Access for 10 Days!\n
\n
\n
\n
\n
\n
×
\n\n\n
\n\nPublisher:\n\nCurated Video\n\n\n
\n
\nAdvertising is, perhaps, the most visible and obvious aspect of marketing. Yet it is also one of the least written about. In my 956-page copy of the Principles of Marketing (4th Ed), advertising gets just 24 pages (less than 3% of the...\nAdvertising is, perhaps, the most visible and obvious aspect of marketing. Yet it is also one of the least written about. In my 956-page copy of the Principles of Marketing (4th Ed), advertising gets just 24 pages (less than 3% of the book). Indeed, for many people, their perceptions of the ad industry were shaped by the TV series Mad Men. So, what is Advertising? And what are its Benefits? We’ll talk about all of the essential aspects of marketing in the videos that follow: 🎬 Planning an Advertising Campaign: Campaign Objective and Budget • Planning an Advertising Campaign: Cam... 🎬 Advertising Agencies: What They Offer and How to Select and Brief Them • Advertising Agencies: What They Offer... 🎬 The Creative Process: Developing, Writing, and Producing an Advert • The Creative Process: Developing, Wri... 🎬 Top 20 Strategies for Persuasive Ad Copy • Top 20 Strategies for Persuasive Ad C... 🎬 All of the Advertising Media I Can Think of • All of the Advertising Media I Can Th... 🎬 Media Buying: The Three Stages • Media Buying: The Three Stages 🎬 Advertising Campaign Monitoring & Evaluation • Advertising Campaign Monitoring & Eva...\n
\n
\n\n
\n
\n
\n
\n

Resource Details

\n
\n
\n
\n
Curator Rating
\n
\n
\n
\n
\n
\n
Educator Rating
Not yet Rated
\n
\n
\n
\n
\n
Media Length
\n
3:59
\n
\n
\n
\n
\n
Grade
10th - Higher Ed
\n
\n
\n
\n
\n
Subjects
Career & Technical Education
1 more...
\n
\n
\n
\n
\n
Media Type
Instructional Videos
\n
\n
\n
\n
\n
Source:
\n
\nManagement Courses\n\n
\n
\n
\n
\n
\n
Date
\n
2022
\n
\n
\n
\n
\n\n
Language
English
\n
\n
\n
\n
\n
Audiences
For Teacher Use
2 more...
\n
\n
\n
\n
\n
Usage Permissions
Fine Print: Educational Use
\n
\n
\n
\n
\n
\n

Additional Materials

\n
\n\nSign in or Join Now
\" data-title=\"Get Full Access\" data-container=\"body\" rel=\"popover\" tabindex=\"0\" href=\"/subscription/new\">Video Transcript\n
\n
\n\nSign in or Join Now
\" data-title=\"Get Full Access\" data-container=\"body\" rel=\"popover\" tabindex=\"0\" href=\"/subscription/new\">Video Preview\n
\n
\n
\n

Concepts

\n
\n
advertising, marketing, media, editing, products
\n
\n\n\n
\n
\n
\n
\n

Additional Tags

\n
\n
advertisements, adverts, advertising agency, advertisement writing, what is advertising, advertising explained, advertising video, management courses, management training, mike clayton, advertising media, advertising process, advertising process steps, advertising planning process, advertising concept and process, advertising definition, advertising definition & importance, advertising meaning and definition, media buying, watching, brand, campaign, customers, agency, people, services, promote, link, point, sale, advert, idea, concept, company, approved, customer, success, videos
\n
\n\n\n
\n
\n
\n
\n

Classroom Considerations

\n
Video is ad-free
\n
\n
\n

Educator Ratings

\n
\n
\n
\n
\n
\n\nShow resource details\n
\n
\n\" data-title=\"Get Full Access\" data-container=\"body\" rel=\"popover\" tabindex=\"0\" aria-label=\"Play video: What is Advertising? And What are its Benefits?\" href=\"/subscription/new\">\"What\n\n
\n
\n
\n\n\n\n"}