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\nBreaking into the livestream shopping market\n

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\n\nPublisher:\n\nFinancial Times\n\n\n
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\nFT Transact - Companies ranging from Amazon to YouTube and Instagram are trying to break into the livestream shopping market. As the FT's Dave Lee reports, they’re hoping that western consumers will be as keen on the format as shoppers...\nFT Transact - Companies ranging from Amazon to YouTube and Instagram are trying to break into the livestream shopping market. As the FT's Dave Lee reports, they’re hoping that western consumers will be as keen on the format as shoppers in China, where such sales are projected to pass $400bn this year. But just how easy is it, and what are the pitfalls?\n
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Resource Details

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Curator Rating
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Educator Rating
Not yet Rated
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Grade
Higher Ed
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Subjects
All Subjects
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Media Type
Instructional Videos
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Source:
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Date
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2022
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Audiences
For Teacher Use
2 more...
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Concepts

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commerce, push, products, consumers, china, sales
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Additional Tags

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livestreaming, live streams, live commerce, amazon thinks, influencers, amazon, receptive, influencer, sell, year, reach, events, place, shoppers
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Educator Ratings

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\n\nShow resource details\n
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\n\" data-title=\"Get Full Access\" data-container=\"body\" rel=\"popover\" tabindex=\"0\" aria-label=\"Play video: Breaking into the livestream shopping market\" href=\"/subscription/new\">\"Breaking\n\n
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