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\nRory Sutherland: Life lessons from an ad man\n

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\n\nPublisher:\n\nTED Talks\n\n\n
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\nAdvertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value -- and...\nAdvertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value -- and his conclusion has interesting consequences for how we look at life.\n
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Resource Details

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Curator Rating
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Educator Rating
Not yet Rated
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Media Length
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16:36
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Grade
12th - Higher Ed
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Subjects
Social Studies & History
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Media Type
Instructional Videos
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Source:
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\nTED Talks\n\n
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Date
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2009
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Language
English
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Audiences
For Teacher Use
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Usage Permissions
Fine Print: Educational Use
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Additional Materials

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\" data-title=\"Get Full Access\" data-container=\"body\" rel=\"popover\" tabindex=\"0\" href=\"/subscription/new\">Video Transcript\n
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Concepts

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business, creativity, advertising, economics, consumerism, time, cost, potatoes
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Additional Tags

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what makes us happy?, the creative spark, media with meaning, unconventional explanations, happiness, life, penalty points, cast iron, high component, mobile phone, advertising man, called, shreddies, good, working, people, badge, train, journey, change, thing, material, expensive, perfect, cola, contextual, give, simply, square, call, interesting, intangible
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Classroom Considerations

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Video is ad-free
Discusses drug or alcohol use
Obscenity or profanity
Viewer discretion is advised. Content may not be suitable for people of 12 years or younger.
Usage Rights: None provided
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Educator Ratings

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\n\nShow resource details\n
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\n\" data-title=\"Get Full Access\" data-container=\"body\" rel=\"popover\" tabindex=\"0\" aria-label=\"Play video: Rory Sutherland: Life lessons from an ad man\" href=\"/subscription/new\">\"Rory\n\n
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