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\nFind strength in apparent weakness with great marketing-\n

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\n\nPublisher:\n\nXKA Digital\n\n\n
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\nRoger Mavity founded his own advertising agency, Mavity Gilmore Jaume, in 1981. After selling the business in 1991, he became Chief Executive of Granada Group's leisure division, then Chairman of Citigate, and then Chief Executive of the...\nRoger Mavity founded his own advertising agency, Mavity Gilmore Jaume, in 1981. After selling the business in 1991, he became Chief Executive of Granada Group's leisure division, then Chairman of Citigate, and then Chief Executive of the Conran Group.

He left the Conran Group in April 2013 to focus on his writing and photography. His first book, Life's a Pitch, became an international bestseller, and he followed this with The Rule-Breaker's Book of Business, published in August 2013.\n
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Resource Details

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Curator Rating
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Educator Rating
Not yet Rated
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Media Length
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2:31
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Grade
Higher Ed
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Subjects
STEM
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Media Type
Instructional Videos
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Source:
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\nXKA Digital\n\n
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Date
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2017
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Language
English
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Audiences
For Teacher Use
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Usage Permissions
Fine Print: Educational Use
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Additional Materials

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\" data-title=\"Get Full Access\" data-container=\"body\" rel=\"popover\" tabindex=\"0\" href=\"/subscription/new\">Video Transcript\n
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\" data-title=\"Get Full Access\" data-container=\"body\" rel=\"popover\" tabindex=\"0\" href=\"/subscription/new\">Video Preview\n
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Concepts

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advertising, marketing, time
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Additional Tags

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country, beetle, people, page, volkswagen beetle, volkswagen, ways, middle, sort, campaign, bill byrne, vulgarity, beginning, small, piece, kind, bill bernbach, tiny
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Classroom Considerations

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Best For: Explaining a topic
Video is ad-free
Usage Rights: Fine Print - Editing not permitted
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Educator Ratings

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